- Kids usually set up their lemonade stands during the summer season, but this clever boy from Utah offered “ice cold beer” to his neighbors!
- Cops were called on the underage entrepreneur, but it turns out that the 11-year-old was selling root beer — only the word “root” on his sign was written in a tiny font.
- The clever marketing ploy ended up impressing the police officers and the young man’s business has been booming since then.
Ah, summer — the season that calls for refreshing cold drinks.
The kids are most likely setting up their lemonade stands this time of year.
But instead of the classic summer lemonade stand, this 11-year-old boy from Utah is offering “ice cold beer” to his neighbors!
His stint prompted many concerned citizens to call the cops on the underage entrepreneur.
But when Brigham City police arrived at the scene, they discovered that the kid was actually selling root beer — only the word “root” on his sign was written in a tiny font.
The clever marketing ploy ended up impressing the police officers, who found his idea “ingenious” and even bought a couple “beers.”
The young man’s business has been booming since then!
The Brigham police department even wrote about him on Facebook on Tuesday: “This young man, in the area of 600 South 200 East, has a twist on a lemonade stand. Yep, he’s selling beer … ROOT BEER, that is. His marketing strategy has resulted in several calls to the BCPD, but apparently its paid off as business has been good.”
CNN, which identified the boy’s name to be Seth, even reported on his story.
Several commenters praised young Seth for his clever idea and business acuity.
One user remarked, “Genius! We need more young entrepreneurs.”
A customer who was enticed by the sign shared, “He’s adorable! It shocked me too, and I bought root beer from him. What a smart kid.”
Seth’s stand made the news across the country, even those from outside his Utah community.
The Fort Bend County Sheriff’s Office in Richmond, Texas jested, “If only he delivered! We’re only 1,500 miles to the SE. Excellent marketing initiative that made the news in Houston.”
Several people were drawn in by Seth’s humor and creativity that the Brigham police was prompted to share Seth’s business hours.
According to the CNN report, Seth plans to keep his stand open until classes resume.