Cereal Boxes Poised for a Nostalgic Fun Revival Next Spring

Quick Smiles:

• Kellogg’s is bringing back cereal box toys starting April 26, 2026.
• The promotion ties into the upcoming release of Toy Story 5.
• The campaign aims to spark screen-free creativity and family fun at breakfast.

Longtime fans of Saturday morning cartoons remember the excitement of finding a hidden treasure inside their favorite breakfast box.

That classic piece of childhood nostalgia is officially making a major comeback for a new generation.

Beginning in April 2026, Kellogg’s will reintroduce physical toys inside specially marked cereal boxes.

The promotion celebrates the upcoming release of Toy Story 5 while encouraging simple moments of play.

“Bringing toys back inside the box reintroduces that sense of discovery through a simple, screen-free moment of play that parents can now share with their own kids,” said Laura Newman, VP Brand Marketing at WK Kellogg Co.

“At the heart of Toy Story 5 is the idea that toys inspire creativity, friendship and play,” said Lylle Breier of The Walt Disney Studios.

This partnership aims to bring the magic of Woody and Buzz Lightyear directly to the breakfast table.

It is time to clear some space in the pantry and get ready for a little extra morning discovery.

We cannot wait to see which character we find first in our next bowl of cereal.

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