Celebs
Heartwarming Fund Launch Sparks Joy and Hope for Millions Battling Dementia Fights

Quick Smiles:
- Emma Heming Willis announces new fund for dementia research and caregiver support.
- Inspired by husband Bruce Willis, fund helps families feel less alone.
- Emma’s passion shines through her advocacy and new book.
Emma Heming Willis, devoted wife to Bruce Willis and mother to their daughters Mabel and Evelyn, continues shining as a beacon of hope amid his frontotemporal dementia diagnosis.
At the Association for Frontotemporal Degeneration’s Hope Rising Benefit in New York on March 12, she joyfully launched the Emma & Bruce Willis Fund for Dementia Research and Caregiver Support.
“This journey has opened my eyes to the realities so many families face when a loved one is living with frontotemporal dementia,” she said. “I believe deeply in the importance of supporting research while also showing up for the caregivers who carry so much every day.”
“Through this fund, my hope is to help deepen understanding of FTD and ensure families facing it feel seen, supported, and less alone.”
Bruce has always led with generosity and heart, and Emma knows he would be proud of this uplifting effort.
Emma channeled her experiences into her book The Unexpected Journey, wishing to guide others.
“I wrote the book that I wish someone had handed me on the day we received the diagnosis.”
“Caregiving is hard, and there are many people doing it with little to no support. The only way I can get through this is to help someone else feel less alone.”
Celebrate Emma’s inspiring initiative by supporting dementia research and caregivers today—together, we can spread hope and connection!
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