Top Picks From Shop TODAY Hair Awards

Quick Smiles:

• Shop TODAY’s first-ever Hair Awards celebrate editor-tested favorites.
• Innovative hair products, from strengthening masks to clever root touch-ups, are winners this year.
• Expert-approved solutions address common hair concerns for all types.

Shop TODAY has announced its very first Hair Awards, spotlighting the most impressive hair products out of more than 140 tested by editors.

Editorial director Adrianna Brach shared some winning products on Studio 1A, featuring both trusted classics and exciting new launches, each selected for outstanding performance by the test team.

Standouts include a shampoo and conditioner set powered by fermented rice water, an ingredient known for centuries to strengthen and nourish hair, recommended for fuller-looking locks and scalp balance.

Dermatologists note rice water may calm inflammation and support scalp health, making it an unexpected star ingredient in this set, which is available at a discount for a limited time.

The Everpro Gray Away Root Touchup Quick Stick is a convenient solution for touching up roots on the go, offering precision and no mess with its easy-to-use crayon end.

“A hairstylist recommended this to us and says to think of it like filling in those test score bubbles from school: Start off light, then go back and fill in where needed,” shares Adrianna Brach.

The Lola From Rio Rapunzel Strengthening Hair Mask earned praise for enhancing hair’s strength, softness, and bounce, with vegan botanicals and the added benefit of heat protection.

“Where has this hair mask been my entire life?” asks Jess Bender. “Outside of professional salon visits, I don’t think my hair’s been this soft or bouncy or frizz-free in a long, long time… One colleague also commented that my tresses had gotten ‘so long’ during the time frame I’ve been using it, which may be a fluke but I’ll take hair compliments any day!”

The OGX Renewing + Argan Oil of Morocco Extra Penetrating Oil is celebrated for boosting shine and taming frizz, especially for those who style their hair regularly.

“I’ve used it for years and it helps tame my frizz,” reveals Shannon Garlin. “Also, I’ve had the same bottle for probably 6 years or more!”

The Sutera Silverthread Hair Wrap stands out as the best towel for reducing frizz and breakage, combining microfiber comfort with stay-put design and antibacterial silver ions for freshness.

Experts recommend using a towel like this to protect wet hair overnight, helping prevent tangles and friction as you sleep.

The Shu Uemura Ultimate Reset Overnight Hair Serum repairs dryness and damage with peptides and vitamins, letting you wake up to softer, healthier hair with no effort in the morning.

“We love that it works while you sleep so you don’t take time out of your busy morning,” Brach adds.

Ready for more good hair days? Browse these editor-approved picks and discover how a little upgrade can make every day a great hair day!

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