- Starbucks stores in the U.S. will be offering free tall brewed coffee (hot or iced) for frontliners until December 31.
- The company described frontliners to include healthcare workers, first responders, and law enforcement officers, among others.
- The company said it was a way to give thanks to everyone who has been keeping the community safe during the pandemic.
Frontliners will be getting free Starbucks coffee for the whole month of December, the company announced this week.
Virginia Tenpenny, Starbucks vice president, Global Social Impact, said, “We want to show our deep gratitude for those who support and protect us every day with a small gesture of kindness and a cup of coffee.”
You’ve been there for our communities, we're here to support you. 💚— Starbucks Coffee (@Starbucks) December 1, 2020
For the month of December, we're offering front-line responders a free tall brewed or iced coffee at participating US stores. From all our partners, thank you. pic.twitter.com/L6aP8Y7TgH
The company defined frontliners as one of the following: nurses, doctors, public health workers, contact tracers, paramedics, EMTs, dentists and dental hygienists, mental health workers (therapist, psychologist, social worker, counselor, etc.), hospital staff such as janitor/housekeeping/security, pharmacists, firefighters, law enforcement officers, dispatchers, military on active duty, vaccine and pharmaceutical researchers, medical researchers, pilots, flight attendants, and TSA.
Starbucks has another surprise in store for 50,000 frontliners, who will receive Starbucks gift cards and care packages for the holidays.
The company had previously offered free coffee to healthcare workers earlier this year, from late March until May. The giveaway involved over 2 million brews.
"Our hope with this is to reignite the movement of gratitude and to show those on the front line how much they are appreciated," Virginia Tenpenny, Starbucks vice president of global social impact. Learn more: https://t.co/EKbiNxFSw7— Starbucks News (@StarbucksNews) December 1, 2020
Over $1 million has been donated by The Starbucks Foundation since March to help frontliners. Their donations include essential medical items, delivery of personal protective equipment, support for emergency assistance, mental health resources, care packages, and handwritten letters.
The Foundation partnered with Operation Gratitude to send 300,000 care packages to hospitals and military units during the pandemic. The packages contained letters, 1 pound of whole bean coffee, and K-Cup pods.
Frontliners can get a free tall brewed coffee (hot or iced) at U.S. Starbucks stores until December 31.
Source: Good News Network