Beloved Baking Brand Just Dropped Something That Will Make You Smile

Quick Smiles:

• Iconic baking brand launches cake slice-shaped handbags that look good enough to eat
• Premium vegan leather bags feature signature red spoon zipper pulls and cake mix packaging labels
• Limited collection sold out instantly, second drop coming September 10

Sometimes the most delightful surprises come from the most unexpected places. Betty Crocker is stepping into the fashion world with a collection that’s bringing smiles to faces everywhere.

Along with refreshed packaging, the beloved baking brand has unveiled The Betty Ate Collection—a line of cake slice handbags that are as droolworthy as the real thing. The brand is calling this new chapter “Bettier than Ever,” and the joyful response has been overwhelming.

“Betty Crocker is stepping out of the kitchen and into the spotlight ahead of fashion’s biggest week in New York. Already spotted on the arm of fashion historian and archivist and television personality, Bronwyn Newport, The Betty Ate Collection makes Betty’s updated look wearable with three statement handbags inspired by its most iconic cake mix flavors,” according to Betty Crocker.

Crafted from premium vegan leather, each handbag features thoughtful details including colorful labels matching their corresponding cake mix packaging and Betty’s signature Red Spoon as a zipper pull signed ‘xo, Betty.’

The first drop from The Betty Ate Collection sold out in a flash, proving that sometimes the sweetest ideas really do come from thinking outside the box. But there’s good news for those who missed out—another batch is on the way.

“Every icon deserves a wardrobe refresh and Betty’s bold new packaging is ready for its close-up in the baking aisle, while The Betty Ate Collection helps us usher in this new era of elevated design in a way that only Betty can,” Sarah Peck, Senior Brand Manager for Betty Crocker at General Mills, shared.

“We can’t wait to see how fans style their bags and cakes—and we have a feeling Betty’s newest accessory may be one of the hottest looks of the season!”

The second drop will launch on Bettycrocker.com at 9 am EST on September 10 and will only be available for a limited time. This heartwarming blend of nostalgia and innovation is one slice of happiness you don’t want to miss!

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