Ultramarathoners Tackle Taco Bell Challenge

Quick Smiles:

• Runners must eat Taco Bell items at nine stops during the 50k race.
• Fun sidequests include spicy and soda challenges for extra kudos.
• Proceeds support disabled runners through a local charity.

Hundreds of runners in Denver are preparing for the International Taco Bell 50k Ultramarathon, combining endurance, fun, and lots of fast food this Saturday. The event, now in its eighth year, challenges participants to eat menu items at nine out of ten Taco Bells along the 50-kilometer route within 11 hours.

The rules make things extra interesting: drinks don’t count as food, and no stomach-settling medicine is allowed. Runners must keep receipts and wrappers as proof and follow creative food requirements at certain stops.

“SURVIVORS will eventually get a commemorative item after successful completion of the run,” note the event rules.

Optional sidequests, like the ultra-spicy Diablo Challenge and the Baja Blast Challenge involving two liters of soda, add even more flair for the boldest participants.

Jason Romero, the race’s co-creator, shared, “The first few years, there were a handful of folks and then, you know, some different running groups heard about it, because we’re in Colorado.” He explained that the idea began with a stop at Taco Bell and quickly gained momentum.

Romero clarified that Taco Bell isn’t officially involved, but the race partners with Achilles International Denver Chapter to benefit disabled runners in the community.

Thanks to viral TikTok videos, race popularity has soared, with over 1,500 registrants this year. Romero expects about 40% of them to join on race day and emphasizes safety by ensuring no runner is alone between Taco Bell stops.

Last year, professional ultrarunner Sage Canaday set a record of 4 hours and 28 minutes, eating and running his way to victory. Romero said, “We have had zero accidents on the course, and we have four values that we have for the run.” He stressed the importance of teamwork and preparation for a safe event.

Romero believes the unique race menu is actually helpful for endurance, saying, “It actually works really well. You have the fat, the grease, the protein. It actually is very good for long distance running.” The Taco Bell locations eagerly prepare for the crowd, opening early and staffing up for the big day.

With spirited camaraderie, delicious challenges, and a boost for a great cause, this ultramarathon brings new meaning to running for the finish line with a smile.

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