Cracker Barrel Unveils Fresh Logo and Fall Menu

Quick Smiles:

• Cracker Barrel reveals a new, modern text-only logo after 48 years.
• Complimentary Classic Side offered nationwide August 23 and 24.
• Seasonal menu features comforting, homestyle dishes for fall.

Cracker Barrel is embracing a new chapter with a modern text-only logo, marking the first major logo change since 1977.

The refreshed look keeps its signature gold and brown tones, introducing a contemporary typeface inspired by classic country charm.

To celebrate, every guest in the U.S. gets a free Classic Side with any purchase on August 23 and 24.

Country music star Jordan Davis joins the campaign, bringing a lively, welcoming spirit to Cracker Barrel’s new era.

Alongside the bright, modern farmhouse redesign, the brand’s fall menu is now available nationwide, showcasing warm favorites like Uncle Herschel’s Favorite, flavorful hashbrown casseroles, and Butter Pecan French Toast Bake.

Lunch and dinner options include Herb Roasted Chicken, Hashbrown Casserole Shepherd’s Pie, and Slow-Braised Pot Roast, all served with classic buttermilk biscuits or corn muffins.

Treats like Butter Pecan Sticky Buns, Cinnamon Roll Skillets, and cozy Brown Sugar Lattes round out the menu, creating a comforting fall experience for everyone.

“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,” said Sarah Moore, CMO of Cracker Barrel, in a press release.

The spirit of hospitality thrives as Cracker Barrel’s updated look and new flavors invite guests to celebrate tradition with a fresh touch.

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