Sting Honors World Down Syndrome Day with Campaign Track [Video]

Sting Honors World Down Syndrome Day with Campaign Track

  • Sting has partnered with Italian nonprofit CoorDown for “The Hiring Chain” campaign and created a song with the same name.
  • The project aims to raise awareness for job availability for people with Down syndrome.
  • The music video for Sting’s song showcases a beautiful trend when employers who hire people with Down syndrome inspire other employers to do the same.

To honor World Down Syndrome Day, Sting has partnered with Italian nonprofit CoorDown for a campaign called “The Hiring Chain.” The project focuses on raising awareness of the importance of hiring people with Down syndrome for all types of jobs.

Sting’s new song of the same name contains a powerful message, showcased in a music video that illustrated the wonderful impact that inclusive hiring can do.

The music video starts by showing Simone, a woman with Down syndrome, at work at the bakery.

Photo Credit: CoorDown/YouTube

“The baker hired Simone, and everybody saw that she could do the job,” the starting lyrics say.


As her good work gets noticed by customers and other passing employers, a wonderful trend starts. A lawyer, who saw Simone at the bakery, hires John, a man with Down syndrome. A dentist who saw John at work hired Sophia, a woman with Down syndrome.

This “hiring chain” goes on as more and more employers become inspired to hire people with Down syndrome.

The video comes full circle when the baker who hired Simone gets a haircut at a barbershop that hired a boy with Down syndrome. “He didn’t have a clue but it was thanks to his first move,” the lyrics say.

Last week, Sting talked about the campaign and shared the video on Twitter.


The musician captioned the video: “I’m honoured to be a part of this year’s World Down Syndrome Day campaign. Do your part, start the Hiring Chain today. #WDSD21 # WorldDownSyndromeDay #HiringChain.”

Share this story to inspire others and start the hiring chain!


Source: People

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