Biz that Gives
Busch Beer’s ‘Dog Brew’ Canine Ambassador will receive great salary and benefit package [Video]
- Busch Beer is hiring for a “very serious” position: Chief Tasting Officer for its ‘Dog Brew’ line.
- The position comes with a very competitive benefit bundle: $20,000 salary, healthcare (pet insurance), and stock options (free Dog Brew).
- Busch’s statement said: “In order to get the job, your pup needs to possess a refined palate, an outstanding sense of smell, and must be a ‘very good’ boy or girl.”
This could be the perfect job for a pooch who wants to hustle — and earn.
The Chief Tasting Officer position in Busch Beer is waiting to be filled out, and the main qualification is being a dog, capable to evaluate the brand’s Dog Brew product.
The position incredibly comes with a great benefit package: $20,000 salary, healthcare (pet insurance), and stock options (free Dog Brew).
In a cute recruitment video, “Busch Guy” set job roles and expectations.
“It will be your sole responsibility to shepherd the great taste of Busch, research new flavors, take on pet projects. Your bark will have to be as good as your bite,” he told an applicant in the clip, who was later on revealed to be a dog at a conference table.
The career holds a “very serious role,” with the responsibility of leading the expansion of Dog Brew’s flavor portfolio, taste-testing, and serving as the product ambassador.
The company’s search for the dog ambassador is still on and dog owners are encouraged to apply their furry pets for the role through social media. The application should come with the pup’s photo, qualifications, and the hashtag #BuschCTOcontest.
“In order to get the job, your pup needs to possess a refined palate, an outstanding sense of smell, and must be a ‘very good’ boy or girl,” said the statement about the position.
Busch’s dog brew line was launched in August, with all the products sold out on the day of release. The brew — made of drinkable bone broth packed with bone-in pork butt, whole corn, celery, basil, mint, turmeric, and ginger — is available in a four-pack of 12 oz cans.
The company donated $1 for each sold case (up to $50,000) to Best Friends Animal Society.
“After a long day, there’s nothing quite like having a Busch with a friend, and with so many new pet owners across America this year, we wanted to create a brew to give our fans a chance to share a Busch brew with their ‘best friend,’” Daniel Blake, VP of Value Brands at Anheuser-Busch, said in a statement at the time.
Previously, Busch donated $25,000 to Midwest Animal Rescue & Services and offered a free three-month supply of beer to those who fostered or adopted a dog during the start of the COVID-19 pandemic.