McDonald’s Brings Back McDonaldland Magic

Quick Smiles:

• McDonaldland Meal returns with collectible tins
• Classic characters like Ronald, Grimace and the Hamburglar are back
• Limited Mt. McDonaldland Shake plus merch collaborations arrive August 12

McDonald’s is bringing back McDonaldland with a limited-time McDonaldland Meal that revives beloved characters and collectible tins for fans old and new. The meal pairs a choice of Quarter Pounder with Cheese or a 10-piece Chicken McNuggets, World Famous Fries and a special Mt. McDonaldland Shake to spark happy memories.

“Over the past few years we’ve seen how fans flock to our characters, everyone from Grimace to the Hamburglar. But many, especially the new generation, don’t know that’s just the tip of the iceberg. There’s an entire magical world of McDonaldland filled with characters, places and lore,” Jennifer “JJ” Healan, McDonald’s VP, U.S. Marketing, Brand, Content & Culture said in a release. “And so, for the first time in decades we are taking fans on a trip to McDonaldland with an immersive experience that taps into the past to create the future. It’s a chance for us to give fans a new, modern way to experience this magical world.”

The celebration kicks off August 12 and includes merch collaborations with Pacson and Away for those who want to take a little McDonaldland magic home. It’s a delightful, modern way to invite longtime fans and a new generation into the whimsical world McDonald created.

“inspired by the vibrant blue ‘lava’ and pink clouds.”

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